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Instagram Stories – popular locations, hashtags and filters

Facebook released some great stats recently on how people are using Instagram Stories. We had a quick study of these top locations, hashtags and filters and came to a few conclusions.

Not surprisingly, people are using Instagram stories on holiday. There are some big tourist destinations in there as well as highly populated locations.

instagram-1The top hashtags are also fairly expected – when you think of the essence of a personal Instagram story, it’s a journey through a person’s day, therefore the Top 3 of #Goodmorning, #Work and #Goodnight are no surprises. Maybe there’s a clue in there as to how best to organise your Instagram Stories for your brand!

Then of course, everyone loves a good filter and the most popular is the cute ‘Puppy Ears’ option. Aww! Use some of these filters for your brand to keep things fun and eye-catching…as long as it’s appropriate, obviously.

We’re interested to know how you use Instagram Stories both personally and as a business. Will any of these facts change the way you use the platform to engage with your audience? Get in touch with us on Facebook and let us know.

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